TAG | brand monitor
TweetTwain is a platform for business users to manage and monitor multiple social media accounts. Features such as Geo targeted marketing, Real time Brand Monitoring, Auto-Reply, Auto-Follow etc makes it a great tool for business use. Also, business applications can be integrated to Twitter and Facebook via TweetTwain. Another nice feature is the graphical analysis tools for analyzing the progress in social media marketing.
Why monitor my brand on Twitter?
Twitter is the fastest growing community and according to comScore some 93 million web users went to twitter.com from work or home computers in June this year, more than doubling the number of users from the same period a year ago! More than ever before, people are using social media as a game changer to create major tremors across the corporate landscape. Social media is having an increasing impact on corporate reputations and business strategy, recent incidents on the iPhone 4 product quality issue is a best example for this.
Do I need to hire a social media manager?
You will have multiple Twitter accounts based on your organizational hierarchy. Managing all these accounts is really a difficult task, especially with a web browser. Hiring a social media expert is becoming too costly. Now what should I do?
Virtual social media manager
There are many tools available over internet to help you to go social. I am going to introduce TweetTwain, which is a desktop tool which can be downloaded freely from http://www.tweettwain.com
How to monitor my brand on Twitter?
Download the tool and add your Twitter account. It is as simple as logging on to Twitter. Once you have your account added, go to ‘Brand Monitoring’ tab. Enter your brand name, select account from the drop down, enter the geographical location(say you want to monitor your brand only in London, enter London) and click on ‘Add to List’. That’s it! Now TweetTwain will monitor Twitter for tweets referring your brand. Wait for few seconds, the tweets will start appearing in the table one by one(depends on the popularity of your brand).
What should I do next?
Say a user tweeted ‘I bought blabla phone, I like it!’, you can re-tweet it by just double-clicking it! Or someone criticized your brand, give a reply asking more details. You are happy, your customers are happy. The will feel like someone is there to listen, thus your corporate reputation will go up.
How do I convince my boss?
You have been doing a good job for your organization though social media for a while. How do you convince this to your boss? Number of followers is one of the key, but you need more ways. TweetTwain keeps track of number of brand references a day and you can generate a chart which will show you how many references were there each day. Also a follower/following chart can be exported.
Is this all what I can do with TweetTwain?
Absolutely not! There are many useful features to help you integrate your business with TweetTwain including database integration. Tweet scheduling, tweet export/import, direct message management and a lot.
So, all set for a social business?
Yes, but is using tools against Twitter terms of agreement? No, most of the Twitter tools uses Twitter APIs. There is a limit put by Twitter on the number of requests a user can make in an hour. Twitter will not serve requests once you touch the API limits. So, wisely use the tools, keep your Twitter accounts live, and thus keep your customers happy! Happy tweeting
Website URL: http://www.tweettwain.com