CAT | Business
TweetTwain is a platform for business users to manage and monitor multiple social media accounts. Features such as Geo targeted marketing, Real time Brand Monitoring, Auto-Reply, Auto-Follow etc makes it a great tool for business use. Also, business applications can be integrated to Twitter and Facebook via TweetTwain. Another nice feature is the graphical analysis tools for analyzing the progress in social media marketing.
Why monitor my brand on Twitter?
Twitter is the fastest growing community and according to comScore some 93 million web users went to twitter.com from work or home computers in June this year, more than doubling the number of users from the same period a year ago! More than ever before, people are using social media as a game changer to create major tremors across the corporate landscape. Social media is having an increasing impact on corporate reputations and business strategy, recent incidents on the iPhone 4 product quality issue is a best example for this.
Do I need to hire a social media manager?
You will have multiple Twitter accounts based on your organizational hierarchy. Managing all these accounts is really a difficult task, especially with a web browser. Hiring a social media expert is becoming too costly. Now what should I do?
Virtual social media manager
There are many tools available over internet to help you to go social. I am going to introduce TweetTwain, which is a desktop tool which can be downloaded freely from http://www.tweettwain.com
How to monitor my brand on Twitter?
Download the tool and add your Twitter account. It is as simple as logging on to Twitter. Once you have your account added, go to ‘Brand Monitoring’ tab. Enter your brand name, select account from the drop down, enter the geographical location(say you want to monitor your brand only in London, enter London) and click on ‘Add to List’. That’s it! Now TweetTwain will monitor Twitter for tweets referring your brand. Wait for few seconds, the tweets will start appearing in the table one by one(depends on the popularity of your brand).
What should I do next?
Say a user tweeted ‘I bought blabla phone, I like it!’, you can re-tweet it by just double-clicking it! Or someone criticized your brand, give a reply asking more details. You are happy, your customers are happy. The will feel like someone is there to listen, thus your corporate reputation will go up.
How do I convince my boss?
You have been doing a good job for your organization though social media for a while. How do you convince this to your boss? Number of followers is one of the key, but you need more ways. TweetTwain keeps track of number of brand references a day and you can generate a chart which will show you how many references were there each day. Also a follower/following chart can be exported.
Is this all what I can do with TweetTwain?
Absolutely not! There are many useful features to help you integrate your business with TweetTwain including database integration. Tweet scheduling, tweet export/import, direct message management and a lot.
So, all set for a social business?
Yes, but is using tools against Twitter terms of agreement? No, most of the Twitter tools uses Twitter APIs. There is a limit put by Twitter on the number of requests a user can make in an hour. Twitter will not serve requests once you touch the API limits. So, wisely use the tools, keep your Twitter accounts live, and thus keep your customers happy! Happy tweeting
Website URL: http://www.tweettwain.com
We’re for Sale!
Yes! You have heard it right. We are selling our twitter portfolio sites, so that we could bring to you something more. Hope you enjoyed our sites and continue visiting the same. We would do our part to keep these interesting as always.
You can have a look at the following link for more details on the sale:
We have kept a reasonable price and want someone who understands and wants to take it forward and keep doing the good work for twitter lovers.
So, if you would like to jumpstart with an amazing twitter portfolio and unleash great earning potential, start bidding now. The sooner, the better, because the winner gets it all.
“Copyright infringement”, “Web Site Content Theft” and so many other terms are used to denote a form of illegal activity that some of us end up doing at some point of time during our blogging lifecycle. We encounter these and sometimes appreciate the same and leave the original author in dark. In simple words it’s like photocopying a novel and changing the cover page and author’s name in it. While some of the web content publisher does it intentionally, most of us support it knowingly or unknowingly. It can take the simplest forms like reading an interesting article somewhere and directly copying the entire content without taking permission from the original author, simply with an intention to share it among friends.
Sometimes we copy content from the original author’s site, sometimes we copy from somebody’s site that contains stolen content. What we should know is that any digitally published article is copyright protected even if there is no copyright information displayed and copying that would be actually stealing the original author’s property.
We made a mistake, and there is no doubt about it. We admit it to our readers and the world. We thank Mr. Fernando Fonseca for his help in pointing out our mistake. We had copied an article titled Five Tweeting Mistakes That Might Get You Blocked which was completely illegal. What we did was a result of ignorance of using copyrighted material without any permission from the author. We had aggregated some useful content for the twitter community and twitter lovers appreciated it, but it was not correct. As a corrective measure we deleted all copied content from our e-newspaper and decided to review our content strategy, so that we can deliver useful and genuine content to our users.
Some points to note:
- Some Misconceptions :
> A site is not copyright protected if there is no copyright information displayed.
> Copying content with mentioning the source does not violate copyright.
– There are content stealers who do not respect the original authors / content and in spite of having copyright laws in place it’s difficult to have a lawsuit filed, especially if they are from a different country. Most probably they will just ignore it and keep doing the wrong work.
- Best Practices of conformity: Adoption of Creative Commons License. We will be following Creative Commons License 3.0 by-nc-nd for our contents.
- Best practices of sharing: If you like the content, share it via social bookmarking and give credit to the original author. Referring to an article and describing personal opinion/ experience can also be a way to share content without harming the original source.
With this we promise our readers that we will be back with interesting original contents shortly to make your twitter experience better and till then keep visiting and using our applications on our main site twt140.com. We will also be publishing more information on copyright issues, so keep looking in this space for more.